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By Rosalina Menton

Todd Greenberg is the newest NRL club CEO in the current game. In 2008, he inherited a club that had a tarnished image both on and off the field. Scared by controversy over salary cap breaches, membership decline and the tag “Bad Bulldogs”, Todd Greenberg wasted no time in redefining the Canterbury- Bankstown Bulldogs brand.

In a 2008 article with the Herald Sun, Greenberg acknowledged the disarray of the club saying, “We can’t lie to ourselves any longer – perception is reality. People’s perceptions about the club need to change and the only ones that can do that are us.”

Todd Greenberg Canterbury-Bankstown Bulldogs CEO
Image courtsey of bulldogs.com.au

In the years following, Greenberg’s leadership has seen a revolution in the Bulldogs culture. The club now works closely with Camp Quality as their single jersey and shorts community partner. Bulldogs corporate staff and players are still to this date enrolled as “buddies” with a sick child from the Camp Quality organisation, a move that was unprecedented.

Greenberg’s influence has reached amazing levels with supporters of the club as well. Images of brawls and police vehicles are no longer a staple on news organisations sport updates. Instead, supporters are often seen roaming entry gate areas before a game collecting donations for the charity being supported at that particular home game (2012 will see 6 charities featured).

The Bulldogs Army is the main supporter group of the club which comprises of some the league’s most passionate fans. The Bulldogs Army members are often called upon by the club to participate in community events with the players. The Bulldogs Army seem to be very willing participants to the leadership values of Todd Greenberg. Seeing the changes Greenberg has made in such a short time, Bulldog Army members are grateful of the inclusion they receive from the Club. Tina Landayan, an Army member says “We all want to feel important, and being part of the decision making about what happens to supporters is exactly what the club needed.” Eleanor Salao a fellow Army member agrees, “It is so much more than just coming to a game, the players give us everything they have on the field and now with the relationship we have with the club, we can finally give something back.”

Image courtsey of bulldogs.com.au

Bulldogs players show their support for the Sydney Children’s Hospital
Image courtsey of bulldogs.com.au

The Bulldogs new image and brand is a force to be reckoned with. While communication between fans and the corporate leadership team remain open, fans will continue to embrace the Bulldogs as their NRL team of choice. It stands for much more than just the leader-board.

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By Rosalina Menton

Vivid Light festival is back! Sydney’s favourite winter carnival of light, colour, music and spectacular illumination of the Harbour foreshore has just opened. Bigger than ever before, the festival has one aim this year, and that is to be the most exciting and interactive event on the Sydney calendar.

The Vivid Light festival is in its fourth year and has proven to be very popular amongst Sydney residents and tourists. Events New South Wales claims the program will feature 100 events over the 18-days of the festival. Events include performances by YEAH YEAH YEAH’s front-woman Karen O and many special performances at the Sydney Opera House to coincide with the event. Also on the line up are more than 60 interactive and immersive light installations, creative idea industry forum talks and key note speakers from the publishing, design, fashion and architecture industries.

Kristen Ellis from Art & Australia Magazine, describes the approach to create an interactive art installation environment as “sensational”. “It is wonderful for the public who wouldn’t normally consider art as part of their daily lives to experience creativeness in such a fantastic way.” Ellis is fully supports the idea of making art accessible saying “Art is more than just a painting on a wall in a gallery. All art is based on the foundations of sharing creativeness and expanding on quirky ideas. That is what is so special about the festival, it makes art fun and easy to participate in and it is becoming increasingly popular with every year.”

The Museum of Contemorary Art is transformed

The Museum of Contemorary Art is transformed

Its not just those who live and breath the art world who enjoy roaming the foreshore during the festival. Tegan Bartho 31, is glad the festival has finally arrived, “Its great to be able to finish work when it is already dark and take the long way to the train station via the pretty lights. Who doesn’t love to see colourful images on our iconic buildings and landmarks?” She will be making frequent trips to the event sites as she has planned a girl’s night out during the event. “My girlfriends and I have booked a great restaurant near the Opera House, we will be going out afterwards but we will absolutely be making a stop to play some light up hopscotch on our way to the club.”

The Vivid festival runs from 25 May until 11 June 2012. Light installation sights are spread across Circular Quay, The Rocks and The International Passenger Terminal.

Please enjoy the multimedia presentation below featuring some of the sights and sounds on display at this year’s event.