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Tomorrow’s Heroes of the Runway.

Posted: September 26, 2012 by jessnunquam in Arts & Culture, Melbourne
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Australia has offered the world exceptional fashion designers in the works of Alex Perry, Lisa Ho, Collette Dinnigan, Peter Morrissey and many more. But who are the up and coming designers that have the same clarity, attention to detail, worldwide presence and excellent rapport that these successful designers already have? The answers lie within the emerging designer series featured at Melbourne Spring Fashion Week.

Menswear is becoming more prominent on Australian Runways.
(Sportscraft Runway)

Melbourne Spring Fashion Week features an array of designer series, but also encompasses emerging designers, those that are presenting their labels to the fashion world and are in fact tomorrow’s heroes of the runway.

Melbourne Spring Fashion Week is in its 18th year, and was run from the 3-9th September in City Square and Melbourne Town Hall. Along with the shows and free workshops, Melbourne Spring Fashion Week kept fashion enthusiasts updated with Facebook news, Twitter feeds, Youtube videos and also had a resident blogger on board providing reviews from each day.

Thursday 6th of September included the Tomorrow’s Heroes runway, part of the emerging designer series during Melbourne Spring Fashion Week, featuring up and coming local designers who all have extremely promising futures.

The brands that were featured were Catherine Leon, Orri Henrisson, Kinoak, Livia Arena, Neo Dia, Pageant and Thursday, Sunday. These emerging designers are only in the early stages of their fashion labels, but all have extremely promising futures.

The stand out collection was by Neo Dia, a collaboration effort by RMIT graduates Gavin Lowes and Becky Chua who created their Spring/Summer 2013 collection with beautiful lines, solid colours and highly flattering clothing.

Calvin Chong is an inspiring fashion blogger and publisher who runs Vanity Press, which has evolved from personal rants into a successful fashion blog with runway reviews and fashion articles. His interest in fashion stemmed from a young age, helping his sister and mother choose clothes and carrying their shopping bags for them, and after volunteering at a Versace trunk show that shook him to the core (in a good way) whilst studying communications at university, it seemed destined that he would start a career in fashion publishing.

Calvin Chong

Calvin Chong, editor of Vanity Press

Calvin also attended the Tomorrow’s Heroes runway supporting the up and coming designers and finds due to their financial and resource restrictions,

“mainstream media often neglects them that a self publishing media like a blog are one of the main sources of exposure they get. So I am moved to help them in any way I can to introduce the world to Australia fashion.”

Calvin’s highlights of the show included Orri Henrisson, “unique and unconventional” and Neo Dia, “it was like origami perfection”.

Pageant and Orri Henrisson featured their male collections on the Tomorrow’s Heroes runway, showcasing menswear with an emphasis on detail and a quality which evoked a sense of empowerment for men in the fashion industry.

Calvin finds showcasing menswear in Australia compared to the international stages of Milan with their exclusive menswear fashion week still lacks exposure, but there are many emerging brands starting to come out and showcasing unique menswear collection.

“Australia is currently going through a massive evolution in fashion, as we can see earlier this year we have our first ever Australian Fashion Week that showcases upcoming season collections like the international runway which is more of a industrial event for media, buyers, and insiders and not consumer focused events like LMFF and MSFW that features current in store collections on sale in the shows.”

Below is a video of the shows I attended: Sportscraft and Tomorrows Heroes.

Tomorrow’s Heroes Runway