Molly’s Law Makes Tracks to Protect Grieving From Media

Posted: October 5, 2012 by elialom in Global News, Pets and Family, Social Issues
Tags: , , , , , , ,

On July 11, a 13 year old girl called Molly Lord was killed in a quad bike accident in Kembla Grange. But it was not this freak accident that caused the media storm to follow; in one of the most proactive and controversial campaigns against media intrusion, the Molly’s Law movement has triggered a public outcry in the bid to protect grieving and distressed families against death knocks.

Young Molly Lord was an accomplished equestrienne, tragically killed in a farm accident on July 11, 2012

The Illawarra Mercury, and Channel 7 are the guilty parties that initiated this movement. In the most devastating and emotional time a parent could face, freshly grieving the death of their beloved child, their situation was escalated and privacy violated by media agencies in the defence of ‘public interest’.

Goldspink-Lord was filmed by a channel 7 helicopter besides her dead daughter, and in a separate incident when consoling herself by visiting her daughters horse, had a reporter enter her house, trespassing and snooping for the Illawarra Mercury.

‘I went outside at some point to go to her horse for some comfort when the channel 7 helicopter flew above me … footage of myself sitting with my deceased daughter was put on the channel 7 website for the world to see before I had even told all my family.’
— Channel Seven, News, Facebook page, 21st July, 2012

Goldspink-Lord’s comment on Channel 7’s wall received great support, however was removed by the television station when they removed the offending video.

Lords father was overseas at the time, and was contacted for comment by these agencies. The family implored the press not to publicise the death, declined comment in a bid to have the opportunity to contact those close family and friends who had not known about the accident, but this right was denied when in minutes footage was aired on Channel 7 showing the grieving mother with her child, and a front cover on the Illawarra Mercury describing with text and image the death.

An outraged Goldspink-Lord retaliated, posting with her full name on both agencies articles her plight of intrusion, supported by thousands of comments outraged over the families treatment. A Facebook page, now supported by over 7000 fans, further publicised her plight.

‘I am the mother of the beautiful Molly Lord who was killed on a quad bike last week. I would just like to let everyone know of the pain and harassment we suffered as a result of channel 7…’ Channel Seven News, Facebook page, 21st July, 2012

The Facebook page established to support Molly’s Law, and the efforts of the Lord family in their plight.

Beyond just press coverage, bloggers including Woolly Days, WA TODAY, Crikey, FOI PRIVACY, Mumbrella and many others, have also commented and discussed this incident on many occasions, seeking an interactive medium to give consumer power back to those from media entities.

The power of social media has been clarified, with the medium providing an opportunity for the family to seek the answers they want, and are moving with legal representation to not only seek justice, but demand fairness in grieving for the protection of families in similar circumstances.

Mollys Law from Elia Lom on Vimeo.

Molly’s Law

-Elia Lom

 

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