LOCAL Knox resident and RMIT graduate Jessica Barlow, is taking a stand against the rise of the airbrushing age in women’s magazines, with self-promoted campaign The Brainwash Project.

Ms Barlow, 20, began the search toward a push for a celebration of natural beauty in publications nation-wide, after enduring a tormenting high-school experience, primarily dominated by the bullying effects of body image and the resulting pressure.

RMIT student Jessica Barlow.

Now taking the fight into her own hands, Ms Barlow is keen to show Australian print agencies that respect is mandatory for young women, as a simple act of caring for the nation’s younger generations.

“It’s clear to me that many females are interested, as well as me, in this issue,” she says.

“I am not satisfied that the majority of magazines out there for women are focused primarily on sex, boys and appearance.”

Ms Barlow has spent the first half of the year blue-printing the project, including sourcing funding from the kind donations of the public, through Pozible—the online charity funding program—to introduce a magazine for body-conscious females who are after ‘real’ content.

The Brainwash Project is self-funded and it is very expensive to create a magazine.

I’ve got 40 days left on the Pozible fundraising page and could use as much help as is out there! I’m hoping to raise $10,000 so I can print a lot of copies to distribute to young people.”

 Ms Barlow began planning the campaign, after a similar project saw successful results in the U.S, after women’s advocate Julia Bluhm demanded Seventeen Magazine to publish a non-altered image of the female body.

Jessica Barlow’s call for submissions campaign for ‘The Brainwash Project’.

Taking the lead here in Australia, Ms Barlow has claimed the attention of popular comedian Kitty Flanagan, who has appointed The Brainwash Project an official segment on Channel Ten’s news-panel program The Project.

The campaign has also attracted interest from international media through online petition site Change, and has now reached its minimum funding goal of $4,000 on Tuesday 21 August. Ms Barlow is now looking to expand the project’s funding, using its overwhelming popularity to its full extent.

“I’ve got 40 days left on the Pozible fundraising page and could use as much help as is out there!

“I’m hoping to raise $10,000 so I can print a lot of copies to distribute to young people.”

 The Brainwash Project has recently celebrated its success with a stand against women’s magazine Cleo, by having hundreds of Facebook users nation-wide, posting images of natural beauty and the effects of being body-conscious individuals in Australia. The campaign has since been granted a face-to-face meeting with Cleo Editor Gemma Crisp, to negotiate the publication’s alternatives to airbrushing and image-enhancement.

Ms Barlow and The Brainwash Project are currently calling for submissions for its first upcoming issue, after the fundraiser has concluded. To submit, visit The Brainwash Project’s homepage.

To donate, visit the campaign’s Pozible page.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s